Deal Alert

Deal Alert

Deal Alert

UX

INTERACTION

IA

Making users aware of a better deal on a comparable product.

Making users aware of a better deal on a comparable product.

Background

Background

Background

The business was interested in "upselling" more profitable, comparable tires to users during their journey. These tires aren't necessarily more expensive, but of the same tire type at a competitive price, with advantages such as a better warranty.

The business was interested in "upselling" more profitable, comparable tires to users during their journey. These tires aren't necessarily more expensive, but of the same tire type at a competitive price, with advantages such as a better warranty.

Problem

Problem

How can we capture the user's attention during their tire replacement journey to communicate a better deal on an alternative tire, securing a more profitable transaction for the business?

How can we capture the user's attention during their tire replacement journey to communicate a better deal on an alternative tire, securing a more profitable transaction for the business?

Deal alert drawer

Deal alert drawer

We leaned with more of an aggressive versus passive design approach for our solution to achieve the business' goals. We decided to introduce a new component, a deal alert drawer that appears on landing of a product page in which there is an alternative product we would like to sell to the user.

In-line component

In-line component

In addition to our deal alert drawer, we added an in-line component directly below the product information on the product page. This offered the same information as the deal alert drawer, and acted as a secondary entry point for users to engage with the alternative tire.

In addition to our deal alert drawer, we added an in-line component directly below the product information on the product page. This offered the same information as the deal alert drawer, and acted as a secondary entry point for users to engage with the alternative tire.

Results

Results

Users that engage with our deal alerts have 4X the add to basket rate, and 3X the conversion rate as compared to a regular product pages. A total of 38% of product pages display a deal alert.

Mobile Installation

Designing for a more convenient way of replacing your tires.

SimpleScore™

Designing a comprehensive, proprietary rating system for the modern tire buyer.

Created by Evan Gallo

Created by Evan Gallo

Created by Evan Gallo