SimpleScore™

SimpleScore™

SimpleScore™

UX

UX

UI

UI

IA

IA

Designing a comprehensive, proprietary rating system for the modern tire buyer.

Designing a comprehensive, proprietary rating system for the modern tire buyer.

Designing a comprehensive, proprietary rating system for the modern tire buyer.

Problem

Problem

Problem

Users unfamiliar with tire products tend to be overwhelmed by the technical information provided. The business would like to reduce friction in the user journey by providing a user-friendly solution that summarizes this information.

Solution

Solution

Solution

We decided to introduce a proprietary rating system, SimpleScore™, as a means of assisting the user in their buying journey, as well as building brand trust. The score is a weighted calculation based on various attributes believed to be a good basis for product comparison. The primary attributes include durability, handling, traction and customer reviews.

User tests

User tests

User tests

In order to understand the trust and impact of SimpleScore™ on tire buying behavior, a prototype was tested to gain qualitative feedback across various areas in order to better serve the user. Interviews were conducted via zoom for 60-minutes. The findings were overall positive, with all participants noticing the feature, understanding what it meant, and aiding them in their purchase. One improvement we learned was users wanted a SimpleScore™ filter option on the catalog page.

Iterations

Iterations

Iterations

Based on the user feedback, we enhanced the the catalog page to include a SimpleScore™ filter option.

Results

Results

Results

After the launch of SimpleScore™, the business saw an increase in add-to-cart rate of 2.58%, an increase in conversion of 5.38%, and an overall net sales increase of 5.02%.

After the launch of SimpleScore™, the business saw an increase in add-to-cart rate of 2.58%, an increase in conversion of 5.38%, and an overall net sales increase of 5.02%.

Mobile Installation

Designing for a more convenient way of replacing your tires.

Deal Alert

Making users aware of a better deal on a comparable product.

Created by Evan Gallo

Created by Evan Gallo

Created by Evan Gallo